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LONDON: A waterside high-rise living art tower is being pitched to the baby boomer market.

Councillors have approved a $110m art-themed tower for Chevron Island.

The 22-storey Tapestry high-rise is earmarked for a 1518sq m site on Darrambal St. It is Brisbane developer Siera Group’s first foray into the Gold Coast.

Siera founder Brent Thompson said the tower, launched to the market this week, was inspired by its location next to the Home of the Arts (HOTA).

“The name tapestry evolved from our desire to embrace the architecture, arts and culture that HOTA brings to Chevron Island, mixed in with our focus on community and creating a sense of place,” he said.

“A tapestry is continually woven, connecting its threads until the true artistry of the entire piece is revealed, which is how we have approached this project.”

The development’s 113 units will be mixture of two and three bedrooms.

Units start from $697,900. The largest is selling for $1.9m.

Tapestry is the latest in a crop of new towers approved or beginning construction on Chevron Island.

Council this month approved the $90m, 23-storey Nina tower, to be built on Parneno St, and construction has begun on the 41-storey Chevron One project.

More than $650m worth of towers have been approved or received financing this week, setting the stage for a major shake-up in beachside suburbs including Palm Beach and Chevron Island.

The transformation of Chevron Island is ramping up, with Aecore Group getting the green light for its $90m, 23-storey Nina tower on Paraneno St, overlooking Surfers Paradise.

It will be the developer’s third Gold Coast project and second in the exclusive enclave following its under-construction Allure building.

Aecore project director Roy Skaf said he had already appointed sales agents to begin marketing the project.

“We are extremely happy to have council approval behind us, as we now look to the next phase of delivering our signature dose of luxury to Chevron Island,” he said.

“Nina offers us the opportunity to build on the success we witnessed in Allure, while bringing a newer, differentiated product to a marketplace of buyers eager to call Chevron Island home.

“This pocket of the Gold Coast has a unique character that you can’t replicate elsewhere – its exclusive, its vibrant and its quickly becoming one of the most sought-after residential enclaves on the Coast.”