Developers eyeing growth in luxury senior housing sector
LONDON: Mainstream developers are now starting to eye the luxury seniors housing sector to maintain their growth strategies.
Related Cos. and Atria Senior Living have joined forces to open its first Coterie senior housing project. Located in San Francisco, Coterie Cathedral Hill offers studios, and one- and two-bedroom units (starting at $7,900 per month) with amenities including an on-site library, in-house movie theater, hair salon, yoga studio, heated pool and physical therapy room. Residents can also enjoy a formal restaurant, lounge and 24/7 room service. Coterie Cathedral Hill caters to all spectrums, from independent residents to those who require memory care.
Other developers focusing on upscale senior housing developments are Kayne Anderson Real Estate and Vi Living, a company controlled by the Pritzker family in Chicago.
One reason why developers (and their investors) are focusing on upscale senior housing developments is because some baby boomers are entering the age in which people generally move to senior housing. But why upscale senior housing?
According to Beth Mace, chief economist for the National Investment Center for Seniors Housing & Care, the industry is starting to undergo segmentation, adding high-end product to their offerings, similar to hotels or apartments. Many of the newer luxury senior developments are in urban cores, adding to the expense of their development.
As to the question of why developers are betting on the trend of higher-end senior communities, the New York Times reported in late 2021 that simply meeting basic needs with three meals and a bed won’t cut it for more demanding baby boomers. Additionally, luxury senior living encourages highly educated, financially successful and culturally aware seniors to end up in locales with like-minded people.
