Developers target boomers for beachfront luxe apartments

LONDON: Developers are fixed on the boomer/downsizers market to fill their premium priced beachfront luxe apartment range.

Fresh from the success of their development at Kirra Point, the KTQ Group is poised to embark on a major new beachfront residential and up-market hotel project on Queensland’s Gold Coast.

The brainchild of Peggy Flannery, wife of multi-millionaire Queensland coal baron Brian Flannery, the project on Garfield Tce, Surfers Paradise, which will be called Seren, will include a 60-room adults-only hotel on the lower floors as well as 60 luxury residential apartments above.

“KTQ has been committed to the Gold Coast for well over 15 years,” KTQ director Mrs Flannery said in a statement to The Weekend Australian.

“Seren furthers KTQ’s commitment to developing a legacy of superior properties that align with our values and aspirations. We are delighted to be creating something truly inspired for this site with this exceptional team we have assembled.”

KTQ development director Jeremy Holmes will shortly lodge a development application for the project with Gold Coast City Council.

The plans include 56 apartments about 350sq m in size, with the majority comprising three bedrooms, four bathrooms and a multipurpose room that could be devoted to an office, media room or library.

There will also be three full-floor apartments in the project, as well as one two-level luxury penthouse.

Mr Holmes added that residential apartment prices were yet to be ascertained for the project.

Asked why KTQ settled on the name Seren, he said tonnes of names were looked at but the plan is to communicate a tranquil concept.

“The architecture is very slow and very calm. We created the Seren name from the word serenity, which has Latin roots,” he said.

“Every moment of the occupant’s experience has been meticulously curated to ensure a fluidity and ease of living,’’ he added.

“Complete privacy and separation between hotel and residences is ensured via separated access, lifts and recreation facilities.

“This, combined with the full suite of hotel benefits available to residents, including the concierge, in-room dining and housekeeping – Seren defines the next generation of luxurious and carefree living,” he said.

Further south, KTQ Group was also responsible for the development of the sprawling Elements resort on the former Club Med site just outside Byron Bay on the NSW far north coast.

This time around they have assembled a team of architects, including Bates Smart and Little Boat Projects to develop Seren.

Like other luxury projects such as Crown Barangaroo, residents, guests and visitors will have the opportunity to tap into the full hotel service experience, including access to dining, wellness and a 24/7 concierge.

“Every moment of the occupant’s experience has been meticulously curated to ensure a fluidity and ease of living,” Mr Holmes said.

Little Boats Projects founder and chief executive Michelle Donnelly said Mrs Flannery had approached the project as if designing something completely personal.

“It was very important for her to envisage going on holidays or living at Seren, occupying the space as if it was her home,” Ms Donnelly said.

The building will sport sweeping views down the Gold Coast headlands all the way to Coolangatta as well as views to the Nerang River and mountain range to the west. The recreational levels between the hotel and the units are set back from the building edge to create verdant gardens and garden rooms. There’s also a wellness floor.